For eclectic footwear and streetwear, Zero’s bats a thousand on Melrose Ave. Shoppers seeking limited edition and rare sneakers as well as popular name-brand streetwear can find Supreme, Yeezy, and Adidas among many other brands in a store that’s officially been open four years, but had a major revamp at the start of 2017, according to store manager Q Handy.
“We were closed for a couple of weeks for a renovation and remodel,” Handy says, asserting that the always hip and happening shop is glad to be located on Melrose for its regular influx of traffic and the avenue’s mix of stores. Zero’s customers come from the local Southern California area and throughout the country and internationally. “It’s pretty much split down the middle,” he explains, “between locals and tourists.”
But wherever shoppers come from, they know that the store has knowledgeable, personal customer service, both the unusual and hottest-selling sneakers around, and trendy clothing. From cutting-edge current styles to vintage, Zero’s is considered the top spot to snag the hardest to find sneakers and gear from brands that stand for the ultimate in footwear fashion. Check out the cool kicks like Air Jordan – Just Don 2 “Arctic Orange,” Air Jordan 1 Royal Satin, or Supreme Nike Air More Uptempo styles.
But it’s not all about sneakers at Zero’s, either. The store carries slick jackets, hoodies, and shirts from Supreme and other brands in an extensive number of styles. Caps, cushions, and coin pouches are among the many kinds of gear also available. In fact, the shop is packed with the latest in kicks and attire, as well as vintage pieces that are one of a kind. Zero’s carries items shoppers just won’t find any place else.
“We specialize in Supreme and Yeezy stuff, so I would say some of the old vintage Supreme items, like pre-2000 things, are our most unique items,” Handy says. And as to the most popular, Handy adds “Yeezy sneakers, hands down. The Kanye sneakers hands down.”
The store carries “upwards of around a hundred different pairs of sneakers on the floor and models.” Despite the large number of shoes and range of brands, Handy says customers should know that the shop is a Supreme store first, and “probably the only store like it in the country. We buy and resell Supreme vintage and new items, and there’s not many other stores that do that,” he explains. Overall he says the store stocks about 50% Supreme items, and 50% a range of other brands.
When it comes to clothing, Handy notes “Supreme makes a lot of clothing and gear that we sell, and the store also has its own clothing brand called No Future. “We just make what we like,” he says, and customers seem to like their styles too, such as the No Future Gemini tee or Trumpye tee in Heather Grey. And from Supreme brand nylon water shorts in a variety of patterns to Supreme studded beanies and M.C. Escher “Eyes” design t-shirt, there’s something for everyone to wear – or carry. Zero’s also stocks the Supreme X Comme Des Garcons wallet and coin pouch, a fun Supreme X Cash Cannon Money Gun, a slick duffle bag, and even a Mophie PowerStation Mini.
Men’s, women’s, and youth styles are all available in this super cool yet remarkably unpretentious store with a mosaic pattern of pennies on the floor.
7801 Melrose Ave. #4.